If your starting a new company or launching a new product line, you will need a corporate logo or some image branding.  A company logo and service or product branding is what your customers will see and recognize, so its important to spend some time in this area.  I have spend quite a bit of money in the past with designers, but now you can use a service like LogoYes.  LogoYes is a DIY website that lets you easily design your own logos and brands.  It allows you to make beautiful logos and layout business cards for only $69-$99.  Try getting a designer to get it done for that price.  LogoYes has a patent pending process that allows you design and get a clean logo that will look great in color or black/white, and can be used anywhere.  You can try LogoYes for free and get 100 free business cards at LogoYes.